J.Crew celebrates 15 years of shoving Madras down America’s throat
The first thing Americans think of when they hear the word “Madras” is Lee Trevino putting out at the 1976 British Open. If J.Crew has its way, though, one day they’ll think of the national clothing retailer.
One day.
For 15 years now, the chain has been offering Madras blazers, Madras pants and, most especially, Madras shorts to fashion-conscious Americans, and for 15 years, these fashion-conscious Americans haven’t bit.
“At some point, they’ll come to realize how unique the Madras style is,” said Todd Lindsay, J.Crew’s national marketing director. “I mean, what’s not to like about contrasting squares of plaid stitched together in a mish-mash? It’s what summer’s all about.
“And if Madras, for whatever reason, isn’t your thing, that’s OK, too. We have plenty of pants embroidered with hula dancers and crabs.”